Marketing as a spiritual practice

Sat 4:00pm - 4:50pm

Venue: Workshop


The Christian path - as exemplified by Jesus - is to embrace a life of “downward mobility.” Henri Nouwen, the popular Christian writer and Catholic priest, wrote, “Too often I looked at being relevant, popular and powerful as ingredients for effective ministry. The truth, however, is that these are not vocations but temptations.” As we work diligently and creatively to advance the work we are passionate about, we must endeavor not turn our back on Jesus’ most fundamental call to servanthood Yet having an impact undeniably requires thoughtful and effective “marketing.” In an increasingly noisy world, proactively promoting our work is essential to get the word out and give people a chance to engage. Whether we are writers, artists, musicians, activists, or church leaders, this can feel tricky. If we seek to increase our “discoverability” and build robust platforms, do we inevitably slide into self-aggrandizement? This interactive workshop will help participants understand how marketing can be approached as a spiritual disciple and provide both a conceptual framework and concrete tools for doing so. The speakers will explore how building a “platform” is not about cutesy, self-promotional tactics. Rather, is about being a thought leader. This session will explore how we can find and use our authentic voices in ways that help move the collective discussion forward. We will also identify ways we can stay grounded in practices like contemplative prayer, sacred rest, discernment, and mutual ministry as we seek to market our work.